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A data mining approach for segmentation-based importance-performance analysis (SOM–BPNN–IPA) : a new framework for developing customer retention strategies
Hosseini, Seyed Yaghoub
;
Bideh, Alireza Ziaei
- In:
Service business
8
(
2014
)
2
,
pp. 295-312
Persistent link: https://www.econbiz.de/10010351415
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