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~subject:"Czech Republic"
~subject:"Savings bank"
~subject:"Österreich"
~type:"article"
~type_genre:"Fallstudie"
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Journal of financial services marketing : JFSM
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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Selling banks is the same as selling soap : applying fast-moving consumer goods best marketing practices to the banking industry in Central and Eastern Europe
Pistelak, Petr
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10003458179
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