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~subject:"Data Mining"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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Social media listening and monitoring for business applications
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Tourism sensemaking : strategies to give meaning to experience
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Building consumer-brand relationship in luxury brand management
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Field guide to case study research in business-to-business marketing and purchasing
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International journal of advertising : the quarterly review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
1
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Managing consumer services : factory or theater?
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
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ECONIS (ZBW)
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Blog analyses of international visitors' interpretations of sights and own experiences in visiting three South American cities
Colt, Laura
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 1-37)
.
2011
Persistent link: https://www.econbiz.de/10009380987
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62
Applying Web analytic tools in the context of enterprise social software
Schneider, Alexander
;
Steinhoff, Alexander
-
2011
Persistent link: https://www.econbiz.de/10009716877
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63
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
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64
Comparing intended and real usage in web portal : temporal logic and data mining
Besson, Jérémy
;
Mitas̆iũnaité, Ieva
;
Lupeikiené, …
- In:
Business information systems : 13th international …
,
(pp. 83-93)
.
2010
Persistent link: https://www.econbiz.de/10009562592
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65
Quality in blogs : how to find the best user generated content
Hellmann, Rafael
;
Griesbaum, Joachim
;
Mandl, Thomas
- In:
Business information systems : 13th international …
,
(pp. 47-58)
.
2010
Persistent link: https://www.econbiz.de/10009562595
Saved in:
66
Personalisierungsstrategien im E-Commerce : die Webloganalyse als Instrument der Personalisierung im Rahmen des eCRM
Mayer, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003400479
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