Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 3, pp. 339-354
From the perspective of live commerce consumers in South Korea, this study aimed to investigate the changes in consumer … commerce was conducted. Further, this study utilized social big data analytics, which involved collecting posts and articles …. “Fashion” and “beauty,” which are classified as subcategories of live commerce in Korea, also appeared as top keywords, both …