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Industrial marketing management : the international journal for industrial and high-tech firms
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay
;
Shankar, Ravi
;
Aljohani, Naif Radi
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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