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~subject:"Degree of channel usage"
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Degree of channel usage
Betriebliche Wertschöpfung
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Einzelhandel
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Retail trade
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Value creation
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Deutschland
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Distribution channel
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Germany
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Handel
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Käuferle, Monika
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Reinartz, Werner
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Journal of the Academy of Marketing Science
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Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
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