Ruiz‐Moreno, Felipe; Ladrón‐de‐Guevara, Antonio; … - In: International Journal of Bank Marketing 28 (2010) 6, pp. 479-496
Purpose – The main objective of this paper is to propose a model that allows the detection of the competitive pattern of the Spanish loans market between 1992 and 1996. Design/methodology/approach – In order to achieve this objective, the paper estimates, following the New Empirical...