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~subject:"Designation of origin"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammlung"
~type_genre:"Systematic review"
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Designation of origin
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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Destination branding : creating the unique destination proposition
Morgan, Nigel
(
contributor
)
-
2008
-
2. ed., reprinted
Persistent link: https://www.econbiz.de/10003667940
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