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~subject:"Designation of origin"
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The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix
;
Chiew, Tung Moi
;
Thai, Nguyen T.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
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