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~subject:"Designation of origin"
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Designation of origin
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
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brand alliance
11
Brand
10
Markenartikel
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Co-branding
5
International marketing
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Internationales Marketing
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co-branding
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Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
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Cause importance
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Cause-Related Marketing
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Children
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Cobranding
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Fashion
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Feedback
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Fit
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Ahn, Taesoo
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Guang, Tian
1
Lee, Jin Kyun
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Lee, Ki-young
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Lim, Chi Lo
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Shi, Tiebing
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Tu, Zhiling
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European Sport management quarterly : ESMQ
1
Marketing intelligence & planning
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ECONIS (ZBW)
2
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
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2
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
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