Nadda, Vipin; Rahimi, Roya; Dadwal, Sumesh - 2017
"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in … developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer …Chapter 6: Issues in Service Marketing in Emerging EconomiesChapter 7: Managing Innovation in the Service Sector in …