Skretkowicz, Yvette; Perret, Jens K. - 2023
means of the NutriScore, the nudging principle is used to provide consumers with additional nutritional labeling and to … encourage the purchase of healthy foods. The aim of this study is to investigate the effectiveness of visual nudging in FMCGs in … the form of the Nutri-Score on consumers' purchase decisions and to validate its robustness with respect to the …