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~subject:"Deutschland"
~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Deutschland
Innovationsakzeptanz
Online-Marketing
Mobile phone
203
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203
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38
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38
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24
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1
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1
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1
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Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Modern banking : applied theory and practice
2
Advertising, promotion, and new media
1
Antitrust, regulation, and competition
1
Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Computer-mediated marketing strategies : social media and online brand communities
1
Die Frauen und das Netz : Angebote und Nutzung aus Genderperspektive
1
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
EcoDesign : von der Theorie in die Praxis
1
Emerging topics and technologies in information sytems
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of research on mobile marketing management
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Marketing und Innovation in disruptiven Zeiten
1
Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Pervasive advertising
1
Public relations case studies : Fallbeispiele aus der Praxis
1
Regulatory innovation : a comparative analysis
1
Schritte in die künftige Mobilität : technische und betriebswirtschaftliche Aspekte : [4. Wissenschaftsforum Mobilität am 21. Juni 2012]
1
Strategic system assurance and business analytics
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
Unternehmensführung : State of the art und Entwicklungsperspektiven ; [die Herausgeberinnen nehmen nun den 65. Geburtstag von Richard Hammer zum Anlass, mit dieser Festschrift ihre Wertschätzung gegenüber dem Jubilar zum Ausdruck zu bringen]
1
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
1
mTourism : mobile Dienste im Tourismus
1
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ECONIS (ZBW)
39
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Selbstquantifizierung, mobiles Bezahlen und kontinuierliche Nutzung von Smartwatches
Adler, Jost
;
Hof, Nick
;
Kowalczuk, Pascal
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 53-80)
.
2023
Persistent link: https://www.econbiz.de/10013555046
Saved in:
2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
Developing a usage space dimension model to investigate influence of intention to use on actual usage of mobile phones
Kumar, Geeta
;
Kapur, Parmod Kumar
- In:
Strategic system assurance and business analytics
,
(pp. 201-229)
.
2020
Persistent link: https://www.econbiz.de/10012240952
Saved in:
4
A cross-cultural study of smartphone adoption in Uzbekistan and South Korea
Sanakulov, Nodir
;
Karjaluoto, Heikki
- In:
Global observations of the influence of culture on …
,
(pp. 171-189)
.
2018
Persistent link: https://www.econbiz.de/10011718894
Saved in:
5
Mobile banking adoption : key challenges and opportunities and implications for a developing country
Sharma, Sujeet Kumar
;
Al-Muharrami, Saeed
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 75-86)
.
2018
Persistent link: https://www.econbiz.de/10011825142
Saved in:
6
An examination of the role of national IT development and infrastructure in models for smartphone adoption and use : the cases of Iraq, Jordan and the UAE
Ameen, Nisreen
;
Willis, Robert
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 161-194)
.
2018
Persistent link: https://www.econbiz.de/10011825157
Saved in:
7
Consumer intention to use smartphone for mobile shopping
Chong Ren Lee
;
Kah Yan Tam
;
Jee Yan Lim
;
Pei Ying Seow
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 221-233)
.
2017
Persistent link: https://www.econbiz.de/10011528981
Saved in:
8
Riepl und Rogers: Wer treibt wen? - die disruptive Wirkung von Tablets im Medienmarkt
Müller-Lietzkow, Jörg
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 285-315)
.
2017
Persistent link: https://www.econbiz.de/10011794777
Saved in:
9
A mobile banking adoption model in the Jordanian market : an integration of TAM with perceived risks and perceived benefits
Khasawneh, Mohammad Hamid A.
- In:
Modern banking : applied theory and practice
,
(pp. 115-150)
.
2016
Persistent link: https://www.econbiz.de/10011517119
Saved in:
10
Factors affecting the adoption of mobile banking services
Mattila, Minna
- In:
Modern banking : applied theory and practice
,
(pp. 261-278)
.
2016
Persistent link: https://www.econbiz.de/10011517694
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