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Deutschland
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
8
Kundenzufriedenheit
8
Germany
6
Verbraucherverhalten
6
Brand image
5
Einzelhandel
5
Markenimage
5
Retail trade
5
Theorie
5
Theory
5
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Brand management
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Firm performance
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
New product development
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Produktentwicklung
3
Retail assortment
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Service quality
3
Sortiment
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Success factor
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Unternehmenserfolg
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Advertising effects
2
Arbeitszufriedenheit
2
Cause-Related Marketing
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Cause-related marketing
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Emotion
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Employee retention
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Estimation
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Experiment
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English
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German
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Hoyer, Wayne D.
6
Homburg, Christian
3
Wieseke, Jan
2
Götz, Oliver
1
Koschate, Nicole
1
Krafft, Manfred
1
Reinartz, Werner J.
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Stokburger-Sauer, Nicola E.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
6
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1
International research collaboration : why I love Germany
Hoyer, Wayne D.
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012389096
Saved in:
2
Consumer advisors revisited : what drives those with market mavenism and opinion leadership tendencies and why?
Stokburger-Sauer, Nicola E.
;
Hoyer, Wayne D.
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 100-115
Persistent link: https://www.econbiz.de/10003820112
Saved in:
3
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
4
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
5
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
Saved in:
6
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
Saved in:
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