//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Deutschland"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Rossiter, John R."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Deutschland
Werbung
17
Theorie
15
Theory
15
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
13
Messung
13
Measurement
12
Advertising effects
11
Brand
11
Markenartikel
11
Werbewirkung
11
USA
8
United States
8
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Advertising planning
5
Brand image
5
Markenimage
5
Market research
5
Marktforschung
5
Werbeplanung
5
Advertising industry
4
Emotion
4
Marketing
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirtschaft
4
Australia
3
Australien
3
Forschung
3
Research
3
Cognition
2
Communication
2
Comparison
2
Creativity
2
Erfolgsfaktor
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Esch, Franz-Rudolf
2
Langner, Tobias
2
Rossiter, John R.
2
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
2
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->