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Bayesian two-part multilevel model for longitudinal media use data
Blozis, Shelley A.
- In:
Journal of marketing analytics : JMA
10
(
2022
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10013463817
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Using a two-part mixed-effects model for understanding daily, individual-level media behavior
Blozis, Shelley A.
;
Villarreal, Ricardo
;
Thota, Sweta
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
4
,
pp. 234-250
Persistent link: https://www.econbiz.de/10012129492
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