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~subject:"Dienstleistungshandel"
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Dienstleistungshandel
Marketing
8
Marktkommunikation
6
Europa
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Europe
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Marketing management
4
Marketingmanagement
4
Kundenmanagement
3
Markenpolitik
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Zielgruppe
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Brand management
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Consumer behaviour
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Kommunikationsstrategie
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Markenführung
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Target group
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Theory
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Unternehmen
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Werbung
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Advertising
1
Cluster analysis
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Clusteranalyse
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Communication in marketing
1
Consumer attitudes
1
Consumers
1
Cross-country research
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Dienstleistungsmarketing
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Dienstleistungssektor
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Erwachsener <18-30 Jahre>
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Generation Z
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Jugend
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Junge Erwachsene
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Kommunikation
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Kommunikationspolitik
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De Pelsmacker, Patrick
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Van den Bergh, Joeri
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Services management : an integrated approach
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ECONIS (ZBW)
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Promoting services
De Pelsmacker, Patrick
;
Van den Bergh, Joeri
- In:
Services management : an integrated approach
,
(pp. 74-97)
.
2003
Persistent link: https://www.econbiz.de/10001779097
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