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~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Services marketing quarterly
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Brand and message recall : the effects of situational involvement and brand symbols in the marketing of real estate services
Gulas, Charles S.
;
Larsen, James E.
;
Coleman, Joseph W.
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 333-341
Persistent link: https://www.econbiz.de/10003900741
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