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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Brand management
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Brand image
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Markenimage
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Lieferantenmanagement
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Iglesias, Oriol
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Markovic, Stefan
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Sierra, Vicenta
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Singh, Jatinder Jit
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
2
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
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