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~subject:"Dienstleistungssektor"
~subject:"Marketing"
~subject:"Produktentwicklung"
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Search: person:"O'Cass, Aron"
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Dienstleistungssektor
Marketing
Produktentwicklung
Marketing management
24
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Australia
14
Australien
14
Brand management
14
Firm performance
14
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14
Service quality
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Unternehmenserfolg
13
Beziehungsmarketing
12
New product development
12
Relationship marketing
12
Brand image
10
Markenimage
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Service industry
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
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Kundenzufriedenheit
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Betriebliche Wertschöpfung
6
Brand
6
Competitive advantage
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Industrie
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English
27
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O'Cass, Aron
29
Sok, Phyra
10
Heirati, Nima
6
Ngo, Liem Viet
4
Ahmadi, Hormoz
3
Siahtiri, Vida
3
Julian, Craig C
2
Getnet, Hailu
1
Griffin, Deborah
1
Lim, Kenny
1
Miles, Morgan P.
1
Morrish, Sussie
1
Schoefer, Klaus
1
Siahriri, Vida
1
Sok, Keo Mony
1
Weerawardena, Jay
1
Wetzels, Martin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of services marketing
4
The journal of business & industrial marketing
3
Journal of business research : JBR
2
Journal of strategic marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
International small business journal : researching entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Marketing intelligence & planning
1
Marketing theory
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
27
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2
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1
Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida
;
Heirati, Nima
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
Saved in:
2
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
3
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
4
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://www.econbiz.de/10011822133
Saved in:
5
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
6
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima
;
O'Cass, Aron
;
Schoefer, Klaus
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 50-58
Persistent link: https://www.econbiz.de/10011503610
Saved in:
7
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
8
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
9
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
10
The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies
Sok, Phyra
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
3
,
pp. 805-826
Persistent link: https://www.econbiz.de/10011516342
Saved in:
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