NEGRICEA, Costel Iliuta; PURCAREA, Ioan Matei - In: Holistic Marketing Management Journal 4 (2014) 4, pp. 15-21
In the era of the Chief Executive Customer, marketers are faced with various challenges which lead them to position digital customer engagement as a top strategic priority, by taking advantage globally of digital t echnology. Companies are now trying to better use the digital self by servicing...