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~subject:"Digital marketing"
~subject:"Discrete choice"
~subject:"Offenbarte Präferenzen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Digital marketing
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Offenbarte Präferenzen
Consumer behaviour
9
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Donkers, Bas
4
Dellaert, Benedict G. C.
2
Arentze, Theo
1
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Baker, Tom
1
Diehl, Kristin
1
Dijl, Patrick van
1
Fast, Nathanael J.
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Huls, Samare P. I.
1
Häubl, Gerald
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Jonker, Marcel F.
1
Karmarkar, Uma R.
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Lim, Sesil
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Health economics
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Two for the price of one : if moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation?
Huls, Samare P. I.
;
Lancsar, Emily
;
Donkers, Bas
;
Ride, …
- In:
Health economics
31
(
2022
)
12
,
pp. 2630-2647
Persistent link: https://www.econbiz.de/10013461850
Saved in:
2
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
3
Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.
;
Shu, Suzanne B.
;
Arentze, Theo
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
Saved in:
4
Are health state valuations from the general public biased? : a test of health state reference dependency using self-assessed health and an efficient discrete choice experiment
Jonker, Marcel F.
;
Attema, Arthur Ewoud
;
Donkers, Bas
; …
- In:
Health economics
26
(
2017
)
12
,
pp. 1534-1547
Persistent link: https://www.econbiz.de/10011817601
Saved in:
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