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~subject:"Digital platform"
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Digital platform
Personalization
1,292
Personalisierung
1,184
Konsumentenverhalten
520
Consumer behaviour
518
Online retailing
398
Online-Handel
398
Electronic Commerce
294
E-commerce
285
Viral marketing
271
Virales Marketing
271
Data Mining
249
Data mining
249
Online-Marketing
219
Internet marketing
218
Social Web
216
Social web
216
Beziehungsmarketing
143
Relationship marketing
143
personalization
138
Customer satisfaction
94
Kundenzufriedenheit
94
Confidence
79
Vertrauen
79
Theorie
72
Experiment
71
Theory
70
Personality psychology
68
Persönlichkeitspsychologie
68
Artificial intelligence
66
Text
64
Internet
62
Künstliche Intelligenz
62
Datenschutz
57
Data protection
56
Digitale Plattform
55
Online reviews
55
Werbewirkung
49
Advertising effects
47
Hotel industry
46
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Undetermined
31
Free
17
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Article
37
Book / Working Paper
18
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Article in journal
33
Aufsatz in Zeitschrift
33
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Aufsatz im Buch
4
Book section
4
Hochschulschrift
3
Thesis
3
Collection of articles written by one author
1
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1
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English
51
German
4
Author
All
Glaeser, Edward L.
4
Kim, Hyunjin
4
Luca, Michael
4
Fletcher, Amelia
3
Ormosi, Peter L.
3
Savani, Rahul
3
Bourreau, Marc
2
Lee, Gunhaeng
2
Li, Beibei
2
Limayem, Moez
2
Padmanabhan, Balaji
2
Raghu, T. S.
2
Shi, Zhan
2
Zhang, He
2
Abdel-Fattah, Manal A.
1
Ananthakrishnan, Uttara M.
1
Atchariyakarn, Nabhassorn
1
Avrutina, Inna
1
Benlahbib, Abdessamad
1
Benlian, Alexander
1
Bi, Jian-Wu
1
Borghi, Matteo
1
Boumhidi, Achraf
1
Caillaud, Bernard
1
Camillieri, Guy
1
Castellini, Jacopo
1
Chen, Dongzhi
1
Cho, Su-Ji
1
Compiani, Giovanni
1
Courty, Pascal
1
Dang, Yuanyuan
1
De Nijs, Romain
1
Drake, John R.
1
Edelman, Benjamin
1
Foster, Joshua
1
Furner, Christopher P.
1
Gang, Liu
1
Gasimov, Anar
1
Gaudin, Germain
1
Gaur, Vishal
1
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Institution
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National Bureau of Economic Research
1
Verlag Dr. Kovač
1
Published in...
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Information systems research : ISR
3
Journal of business research : JBR
3
Journal of management information systems : JMIS
3
International journal of business information systems : IJBIS
2
MIS quarterly
2
Marketing science
2
Technological forecasting & social change : an international journal
2
Advanced Web Technology - Effektive Bereitstellung von Information im World Wide Web : eine synoptische Darstellung zum Stand ausgewählter Techniken
1
Arbeitsbericht ... des Competence Center E-Business Basel
1
Arbeitsberichte der Hochschule für Wirtschaft FHNW
1
Barcelona GSE working paper series : working paper
1
Business horizons
1
CESifo working papers
1
Discussion papers / CEPR
1
ETLA working papers
1
Emerging topics and technologies in information sytems
1
Harvard Business School NOM Unit Working Paper
1
Information economics and policy : IEP
1
Journal of business analytics
1
Journal of competition law & economics
1
Journal of internet commerce
1
Journal of organizational computing and electronic commerce
1
Journal of public economic theory
1
Journal of revenue and pricing management
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Multiple criteria decision making : applications in management and engineering
1
NBER Working Paper
1
NBER working paper series
1
Oxford review of economic policy
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Service business
1
Social choice and welfare
1
Standpunkte - Beiträge renommierter Persönlichkeiten der Versicherungswirtschaft in Leipziger Seminaren : zu den Themen: Anreizsysteme im Versicherungsvertrieb, Betriebliche Krankenversicherung, Digitalisierung, Kapitalanlagestrategien in der Lebensversicherung, Klimawandel, Kunden- und Vermittlerwerte, Online-Makler, Private Krankenversicherung, Regulierung und Solvency II
1
Stanford University Graduate School of Business research paper
1
Tourism management : research, policies, practice
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
55
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51
Multidimensional analysis of electronic word-of-mouth marketing
Gasimov, Anar
-
2012
Persistent link: https://www.econbiz.de/10009739127
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52
Perspektiven eines Online-Maklers : zur Bedeutung von Internet-Vergleichsportalen für den Kfz-Versicherungsmarkt
Weikert, Björn
- In:
Standpunkte - Beiträge renommierter Persönlichkeiten …
,
(pp. 113-140)
.
2012
Persistent link: https://www.econbiz.de/10009705281
Saved in:
53
Recommendations in Web-Portalen
Avrutina, Inna
- In:
Advanced Web Technology - Effektive Bereitstellung von …
,
(pp. 201-230)
.
2010
Persistent link: https://www.econbiz.de/10003996299
Saved in:
54
A survey on approaches to adaptation on the web
Marx Gómez, Jorge Carlos
;
Tran, Duc-Thanh
- In:
Emerging topics and technologies in information sytems
,
(pp. 136-152)
.
2009
Persistent link: https://www.econbiz.de/10003815368
Saved in:
55
Entwicklung eines konfigurierbaren Standard-Empfehlungssystems für die Shop-Software von myfactory.BusinessWorld
Pülz, Michael
-
2008
Persistent link: https://www.econbiz.de/10003798700
Saved in:
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