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~subject:"Digital transformation"
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Search: subject:"Multi-channel retailing"
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Digital transformation
Einzelhandel
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Retail trade
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Multi-channel retailing
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Vertriebsweg
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Consumer behaviour
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Konsumentenverhalten
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Electronic Commerce
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Online-Handel
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multi-channel retailing
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Lieferkette
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Online-Marketing
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Showrooming
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Multi‐channel retailing
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Brand image
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Channel choice
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Fashion
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Game theory
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Caratelli, Massimo
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Filotto, Umberto
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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European management journal
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Shaping the digital transformation of the retail banking industry : empirical evidence from Italy
Filotto, Umberto
;
Caratelli, Massimo
;
Fornezza, Fabrizio
- In:
European management journal
39
(
2021
)
3
,
pp. 366-375
Persistent link: https://www.econbiz.de/10012585654
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The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
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