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~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Conference paper"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Digitale Plattform
Konsumentenverhalten
Kundenzufriedenheit
Online-Marketing
Social Web
141
Social web
141
E-commerce
112
Electronic Commerce
112
Consumer behaviour
106
Online retailing
93
Online-Handel
93
Internet marketing
88
Internet
50
Digitalisierung
46
Digitization
46
Deutschland
42
Germany
42
Beziehungsmarketing
39
Relationship marketing
39
Digital platform
30
EU countries
30
EU-Staaten
30
Electronic money
29
Elektronisches Geld
29
Social network
25
Soziales Netzwerk
25
Business model
23
Customer satisfaction
23
Electronic Banking
23
Electronic banking
23
Geschäftsmodell
23
Internet der Dinge
22
Internet of things
22
Social media
22
Brand management
21
Data security
21
Datensicherheit
21
Markenführung
21
Viral marketing
21
Virales Marketing
21
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Undetermined
111
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11
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Article
Book / Working Paper
71
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Conference paper
Article in journal
16,796
Aufsatz in Zeitschrift
16,796
Aufsatz im Buch
2,496
Book section
2,496
Konferenzbeitrag
191
Case study
170
Fallstudie
170
Reprint
19
Collection of articles of several authors
11
Interview
11
Sammelwerk
11
Article
4
Festschrift
4
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3
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3
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2
Marktinformation
2
Rezension
2
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1
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1
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1
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English
179
German
12
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4
Ariyanti, M.
3
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Frasquet Deltoro, Marta
2
Gómez-Suárez, Mónica
2
Jazi, Salima
2
Mollá Descals, Alejandro
2
Parcu, Pier Luigi
2
Schulten, Matthias Bernhard
2
Smit, Edith G.
2
Valsamidis, Stavros
2
Veloso, Mónica
2
Verlegh, Peeter
2
Afanasyeva, Tatiana
1
Akgün, Aliye Ahu
1
Al-Ghazali, Basheer Mohammed
1
Alaoui, Adnane
1
Alegret Cotas, Alejandro
1
Alexander, Matthew
1
Alif, M. Gunawan
1
Altman, Elizabeth J.
1
Amann, Carina
1
Amini, A.
1
Apaolaza, Vanessa
1
Ardhana, W.
1
Arndt, Hans-Knud
1
Arora, Ramnik
1
Arrigo, Elisa
1
Ashraf, Sadia
1
Asiedu-Appiah, Felicity
1
Awan, Asif
1
Azer, Jaylan
1
Bacalla, Lita
1
Back, Andrea
1
Bagnoud, Alexandre
1
Balzer, Raphaela
1
Banerjee, Snehasish
1
Baoling, Li
1
Barrutia, José M.
1
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Interdisciplinary management research XVI ; 1
7
Business horizons
6
Conference proceedings trends in business communication 2016
6
The international review of retail, distribution and consumer research
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
5
International journal of advertising : the quarterly review of marketing communications
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
International journal of economics and financial issues : IJEFI
3
Journal of business research : JBR
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
2
Interdisciplinary management research XVI ; 2
2
International journal of retail & distribution management
2
Journal of marketing management : MM
2
Journal of service theory and practice
2
Marketing letters : a journal of research in marketing
2
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
2
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
2
Regulierung - Wettbewerb - Innovation
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
Share Economy : institutionelle Grundlagen und gesellschaftspolitische Rahmenbedingungen
2
The TQM journal : the international review of organizational improvement
2
Towards Digital and Sustainable Organisations : People, Platforms, and Ecosystems
2
Zur Ökonomie gemeinwohlorientierter Medien : Massenkommunikation in Deutschland, Österreich und der Schweiz
2
AICEI proceedings
1
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in analytics and applications
1
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ECONIS (ZBW)
191
Showing
1
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10
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191
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1
Internet
of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
2
Developing
Internet
of Things-related ISO 10001 Hand Hygiene Privacy Codes in healthcare
Ortiz, María Belén
;
Karapetrovic, Stanislav
- In:
The TQM journal : the international review of …
35
(
2023
)
5
,
pp. 1194-1210
Persistent link: https://www.econbiz.de/10014321611
Saved in:
3
The change of marketing strategies of luxury brands in China under the
internet
era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
4
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
5
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
Saved in:
6
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
7
The role of
Internet
marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
8
Internet
advertising of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
9
Attitudes and preferences of different consumer generations towards the
Internet
and mobile banking in the Republic of Croatia - empirical research
Krajnović, Aleksandra
;
Zdrilić, Ivica
;
Kadija, Valentino
-
2020
Persistent link: https://www.econbiz.de/10012602469
Saved in:
10
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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