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~subject:"Digitalisierung"
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Digitalisierung
Consumer behaviour
30
Konsumentenverhalten
30
Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsqualität
13
Service quality
13
Customer satisfaction
12
Kundenzufriedenheit
12
Internet marketing
11
Online-Marketing
11
Advertising
10
Social Web
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Social web
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Brand management
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Markenführung
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Werbung
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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E-commerce
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Electronic Commerce
7
Advertising effects
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Werbewirkung
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Einzelhandel
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Retail trade
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Artificial intelligence
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Digitale Dienste
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Internet
4
Multichannel strategy
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Multikanalvertrieb
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Web-based service
4
Art infusion
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Australia
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Australien
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Bibliometrics
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Bibliometrie
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Quach, Sara
3
Thaichon, Park
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Weaven, Scott
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Alim, Md. Abdul
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Ghosh, Tusher
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Le Dung
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Martin, Kelly D.
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Nguyen Tuyet-Mai
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Developing digital marketing : relationship perspectives
1
Journal of the Academy of Marketing Science
1
Luxury marketing, sustainability and technology : the future of luxury management
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ECONIS (ZBW)
3
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Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
2
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
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