Fuchs, Sara; Baricevic, Dino; Vukoja, Marija - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 76-97
Developing a wide network of cooperative relationships is an important part of the strategic management process of successful companies. If a company wants to have excellent business results, it should create strategic alliances and thus use the potentials, resources, skills and strength of...