//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Digitization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Im, Subin"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digitization
New product development
7
Produktentwicklung
7
High technology
6
Hochtechnologie
6
USA
5
United States
5
Consumer behaviour
4
Innovation
4
Strategic management
4
Strategisches Management
4
Arbeitsgruppe
3
Creativity
3
Innovation management
3
Innovationsmanagement
3
Knowledge management
3
Konsumentenverhalten
3
Kreativität
3
Marketing management
3
Marketingmanagement
3
Team
3
Wissensmanagement
3
Advertising
2
Attitude
2
Competitive advantage
2
Coolness
2
Digitalisierung
2
Firm performance
2
Hedonic value
2
Internet marketing
2
Market research
2
Marketing
2
Marktforschung
2
Meaningfulness
2
Novelty
2
Online-Marketing
2
Product management
2
Produktmanagement
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzschrift
2
Language
All
English
2
Author
All
Baker, Stacey Menzel
2
Im, Subin
2
Malter, Alan J.
2
Institution
All
AMA Winter Academic Conference <2021, Online>
2
American Marketing Association
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
2
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->