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Digitization
Consumer behaviour
8
Konsumentenverhalten
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South Korea
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Südkorea
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Advertising
5
Werbung
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Advertising effects
3
Internet marketing
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Digitalisierung
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digital signage
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Aktienindex
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Digital out-of-home advertising policy
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Jun, Jong Woo
2
Bae, Young Han
1
Cheon, Yongseok
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Cho, Jaesoo
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Hough, Michelle
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Lee, Sangwon
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International journal of advertising : the review of marketing communications
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Cho, Jaesoo
;
Cheon, Yongseok
;
Jun, Jong Woo
;
Lee, Sangwon
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10013209350
Saved in:
2
Uses and gratifications of digital signagage and relationships with user interface
Bae, Young Han
;
Jun, Jong Woo
;
Hough, Michelle
- In:
Journal of international consumer marketing
28
(
2016
)
5
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011595446
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