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International journal on media management : JMM
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The journal of strategic information systems : incorporating International Information Systems
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Mass media deploying digital personalization : an empirical investigation
Löbbecke, Claudia
;
Oberschulte, Franziska
;
Boboschko, Irina
- In:
International journal on media management : JMM
23
(
2021
)
3/4
,
pp. 176-203
Persistent link: https://www.econbiz.de/10013167848
Saved in:
2
Reflections on societal and business model transformation arising from digitization and big data analytics : a research agenda
Löbbecke, Claudia
;
Picot, Arnold
- In:
The journal of strategic information systems : …
24
(
2015
)
3
,
pp. 149-157
Persistent link: https://www.econbiz.de/10011391845
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