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~subject:"Direct marketing"
~subject:"Innovationsakzeptanz"
~subject:"Theory"
~type:"book"
~type_genre:"Article in journal"
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Direct marketing
Innovationsakzeptanz
Theory
Bundling strategy
17
Leistungsbündel
17
USA
13
United States
13
Direktmarketing
11
Electronic Banking
9
Electronic banking
9
Industrie
6
Manufacturing industries
6
Arzneimittel
5
Innovation
5
Pharmaceuticals
5
Welt
5
World
5
Advertising
4
Business services
4
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4
E-commerce
4
Electronic Commerce
4
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4
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4
Werbung
4
Advertising effects
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EU countries
3
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3
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3
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3
Finanzmarkt
3
Finanzsektor
3
Geschäftsmodell
3
Internet
3
Marketing
3
Mobile communications
3
Mobilkommunikation
3
Pharmaceutical industry
3
Pharmaindustrie
3
Theorie
3
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Article
1,537
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Article in journal
Graue Literatur
479
Non-commercial literature
479
Arbeitspapier
369
Working Paper
369
Hochschulschrift
329
Thesis
283
Collection of articles of several authors
127
Sammelwerk
127
Bibliografie enthalten
75
Bibliography included
75
Aufsatzsammlung
57
Konferenzschrift
47
Lehrbuch
35
Case study
34
Fallstudie
34
Conference proceedings
32
Ratgeber
32
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31
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28
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20
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18
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14
Amtsdruckschrift
11
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11
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8
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5
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5
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5
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Systematic review
5
Übersichtsarbeit
5
Advisory report
3
Fallstudiensammlung
3
Gutachten
3
Bericht
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Conference paper
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Elektronischer Datenträger
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English
13
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Mukherjee, Avinandan
3
Bose, Indranil
1
Brammsen, Joerg
1
Harridge-March, Sally
1
Hartwell, Ray V.
1
Laukkanen, Tommi
1
Leible, Stefan
1
Reynolds, Jonathan
1
Shankar, Venkatesh
1
Sibley, David S.
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
1
Corporate governance : an international review
1
Direct marketing : an international journal
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The international journal of bank marketing : IJBM
1
The journal of law & economics
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ECONIS (ZBW)
14
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1
Mobile banking
Laukkanen, Tommi
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011814523
Saved in:
2
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
3
Special issue: National governance bundles
2014
Persistent link: https://www.econbiz.de/10010384763
Saved in:
4
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
5
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
6
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
7
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
8
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
9
Special issue: Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
10
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
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