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~subject:"Direct marketing"
~subject:"Pharmazeutische Industrie"
~subject:"Ältere Menschen"
~type_genre:"Bibliography included"
~type_genre:"Mehrbändiges Werk"
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Direct marketing
Pharmazeutische Industrie
Ältere Menschen
Arzneimittel
28
Pharmaceuticals
25
Deutschland
11
Germany
10
Pharmaceutical industry
10
Pharmaindustrie
10
Arzneimittelmarkt
9
Pharmaceutical market
9
Theorie
8
Theory
8
Marketing management
6
Marketingmanagement
6
USA
5
Advertising
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Gesundheitsökonomik
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Health economics
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Price regulation
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United States
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Advertising effects
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Direktmarketing
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Elderly people
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Erfolgsfaktor
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Gesundheitswesen
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Health care system
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Marktsegmentierung
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Quality management
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Qualitätsmanagement
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Strategisches Management
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Bibliography included
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Article in journal
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57
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Collection of articles of several authors
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German
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Mukherjee, Avinandan
3
Berner, Peter
2
Grausgruber, Alfred
2
Mechtler, Reli
2
Zapotoczky, Klaus
2
Abraham, John
1
Heckner, Frank
1
Küpper, Jörn
1
Lawton Smith, Helen
1
Liebenau, Jonathan
1
Lill, Ursula
1
Mann, Charles C.
1
Plummer, Mark L.
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Smith, Mickey C.
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Walther, Hans-Peter
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft
1
International journal of pharmaceutical and healthcare marketing
1
Journal of research in pharmaceutical economics
1
Marktorientierte Unternehmensführung
1
Quellen und Studien zur Geschichte der Pharmazie
1
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ECONIS (ZBW)
13
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1
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
2
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
3
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
4
Regulation of the pharmaceutical industry
Abraham, John
(
contributor
);
Lawton Smith, Helen
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001702740
Saved in:
5
Prescription drugs under Medicare : the legacy of the Task Force on Prescription Drugs
Smith, Mickey C.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001587145
Saved in:
6
Gesundheit im Brennpunkt
Zapotoczky, Klaus
;
Grausgruber, Alfred
;
Mechtler, Reli
-
1999
Persistent link: https://www.econbiz.de/10010468980
Saved in:
7
Gesundheit im Brennpunkt
Zapotoczky, Klaus
;
Grausgruber, Alfred
;
Mechtler, Reli
-
1999
Persistent link: https://www.econbiz.de/10010468981
Saved in:
8
Identifikation marktspezifischer Erfolgsfaktoren : ein heuristisches Verfahren angewendet am Beispiel eines pharmazeutischen Teilmarktes
Heckner, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699715
Saved in:
9
Der Marketing-Switch pharmazeutischer Produkte : Chancen für forschende Unternehmen
Küpper, Jörn
-
1998
Persistent link: https://www.econbiz.de/10010223751
Saved in:
10
Aspirin : Wirtschaftskriege der internationalen Pharmaindustrie
Mann, Charles C.
;
Plummer, Mark L.
-
1993
Persistent link: https://www.econbiz.de/10014009529
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