Coussement, Kristof; den Bossche, Filip A.M. Van; Bock, … - In: Journal of Business Research 67 (2014) 1, pp. 2751-2758
Companies greatly benefit from knowing how problems with data quality influence the performance of segmentation techniques and which techniques are more robust to these problems than others. This study investigates the influence of problems with data accuracy – an important dimension of data...