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ECONIS (ZBW)
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1
Consumers' experience with and attitudes toward direct-to-consumer
prescription
drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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2
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
3
Direct-to-consumer advertising and the role of hope
Delbaere, Majorie
;
Willis, Erin
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011618114
Saved in:
4
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
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