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~subject:"Direktmarketing"
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Direktmarketing
Theorie
6
Theory
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Marketingmanagement
4
Marketing management
3
Social Web
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Social web
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United States
3
Capital structure
2
Direct marketing
2
E-commerce
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Operations Research
2
Operations research
2
Quality management
2
Qualitätsmanagement
2
USA
2
Vereinigte Staaten
2
Advertising
1
Advertising effects
1
Arbeitszeitausfall
1
Betriebliche Preispolitik
1
Businessârisk
1
Company size
1
Comparison
1
Competitive strategy
1
Computer operations
1
Computer-assisted marketing
1
Consumer behaviour
1
Cost-benefit analysis
1
Cost-effectiveness analysis
1
Customer Lifetime Value (CLV)
1
Data Warehouse
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Data quality
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English
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Berger, Paul D.
4
Roberts, Mary Lou
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Prentice-Hall International editions
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
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1
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
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2
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004342508
Saved in:
3
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1989
Persistent link: https://www.econbiz.de/10004066607
Saved in:
4
Direct marketing management
Roberts, Mary Lou
-
1989
Persistent link: https://www.econbiz.de/10013474664
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