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Discrete choice
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho
;
Yoon, Song-oh
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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