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Television ad-skipping, consumption complementarities and the consumer demand for advertising
Tuchman, Anna E.
;
Nair, Harikesh
;
Gardete, Pedro M.
- In:
Quantitative marketing and economics : QME
16
(
2018
)
2
,
pp. 111-174
Persistent link: https://www.econbiz.de/10011875055
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