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~subject:"Diskrete Entscheidung"
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Diskrete Entscheidung
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Barroso, Alicia
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Llobet, Gerard
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
-
2011
Persistent link: https://www.econbiz.de/10009743630
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia
;
Llobet, Gerard
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
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