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~subject:"Distribution channel"
~subject:"Dual Channels"
~subject:"Game theory"
~subject:"Markentransfer"
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International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
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The journal of product & brand management
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ECONIS (ZBW)
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Research on dual-channel supply chain promotion strategy
Duan, Qi
;
Li, Chengcheng
- In:
International journal of information systems and supply …
14
(
2021
)
3
,
pp. 79-106
Persistent link: https://www.econbiz.de/10012631276
Saved in:
2
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
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