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Journal of marketing channels : distribution systems, strategy, and management
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Provenance, evolution, and transition of personal selling and sales management to strategic marketing channel management
Anderson, Rolph E.
;
Cohen, Alex H.
;
Christ, Paul F.
; …
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10012258185
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