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Consumer behaviour
18
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Brand image
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7
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Kwon, Wi-suk
3
Lennon, Sharron J.
3
Chang, Jae Youn
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Ha, Young
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Kwon, Wi-Suk
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Journal of fashion marketing and management
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Journal of business research : JBR
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ECONIS (ZBW)
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1
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
2
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
3
Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
Saved in:
4
Online visual merchandising (VMD) of apparel web sites
Ha, Young
;
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10003736072
Saved in:
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