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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag
;
Becerra, Enrique P.
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
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2
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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