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Distribution channel
Consumer behaviour
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Cho, Siwon
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Workman, Jane E.
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International journal of consumer studies
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Journal of fashion marketing and management
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Gender, fashion consumer group, need for touch and Korean apparel consumers' shopping channel preference
Workman, Jane E.
;
Cho, Siwon
- In:
International journal of consumer studies
37
(
2013
)
5
,
pp. 522-529
Persistent link: https://www.econbiz.de/10009792217
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2
Gender, fashion innovativeness ond opinion leadership, and need for touch : effects on multi-channel choice and touch/non-touch preference in clothing shopping
Cho, Siwon
;
Workman, Jane E.
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 363-382
Persistent link: https://www.econbiz.de/10009268712
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