Akram, Umair; Khan, Muhammad Kaleem; Hui, Peng; … - In: Journal of Electronic Commerce in Organizations (JECO) 16 (2018) 2, pp. 29-47
quality, urge to buy, positive effect of emotions, significantly influence online impulse buying; whereas the effects of … website quality and online impulse buying. Theoretical and practical implications for managers and academic practitioners are … shop online. The purpose of this article is to assess the relationship between website quality and the online impulse …