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Electronic commerce research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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ECONIS (ZBW)
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon
;
Lee, Sang Bong
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
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2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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3
Omnichannel
marketing
applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
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