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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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