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Search: subject:"Zero price effect"
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Journal of service research : JSR
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Three essays on success factors of digital and non-digital services
Hüttel, Björn Armin
-
2017
Persistent link: https://www.econbiz.de/10011809790
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How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Mende, Martin
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10011916500
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