Park, Eun Joo; Kim, Eun Young; Funches, Venessa Martin; … - In: Journal of Business Research 65 (2012) 11, pp. 1583-1589
This study explores the relationship among product attributes, web browsing, and impulse buying for apparel products in the Internet context. University students completed a total of 356 usable questionnaires. Data analysis was conducted using confirmatory factor analysis and structural equation...