Paliwoda, Stan; Marinova, Svetla - In: European Journal of Marketing 41 (2007) 3/4, pp. 233-244
businesses that emerge from the greater diversity and complexity in doing marketing in the expanding EU. Design …/methodology/approach – The paper examines how marketing issues have emerged, progressed and diversified with the process of EU enlargement …. Findings – The paper argues that marketers' perceptions of marketing in the EU have changed with the market expansion of …