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Search: subject:"green brand equity"
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Eco-label
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green trust
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Bang Nguyen Viet
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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A study on the influence of eco-labels and green advertising on
green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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2
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of
green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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